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Glossary

Traffic arbitrage

A way to monetize Internet traffic. This implies an ability to identify the right methods and resources in order to attract targeted traffic, as well as convert that traffic into profit.

Affiliate marketing

It is a method of promoting businesses online. The affiliate receives a reward for a specific result; that is, for conversion actions. These are, for example, the number of visits to a website or purchase orders for a product.

Arbitrator(webmaster, marketer, affiliate, buyer)

A person involved in affiliate marketing and who earns money by attracting customers. Their profit depends on the successful conversion actions required by the advertiser.

Autopublishing

Software for scaling and running several advertising campaigns at once.

Antidetect browser

A program similar to a regular browser, allowing you to hide or imitate a digital fingerprint and a device, as well as to ensure a safer, improved experience with the necessary proxy connection and the web resource itself.

API (application programming interface)

A website’s ready-made technical documentation that allows the user to interact with this resource by means of network requests. It is the most common data transfer technology used by Facebook.

Approved

“Approved” is a status of an advertising campaign after it has been approved by the moderators of a social network.

In affiliate marketing, it is the percentage of confirmed conversion actions an affiliate gets a reward for.

Banner

Banners contain advertising materials used for promotion. Banners can be static or dynamic and have a wide range of formats depending on the capabilities of the platform or resource where the banners are placed.

Niche

A group of offers of similar type, with common ways and methods of arbitrage, traffic sources, and ad creatives and approaches used for promotion.

Verification

The process of confirming / obtaining permissions to carry out advertising activities. On the part of advertising sources, verification makes it possible to start working with a web resource and launch an advertising campaign there or to obtain higher trust. On the part of advertisers, verification is the initial stage of checking the buyer and, consequently, an indicator of trust in them.

VPN

It stands for “virtual private network.” A type of Internet connection that runs across a different network. It allows the user to hide their personal IP address, transfer encrypted data, and visit various resources, even if those resources are closed for visiting in the user’s actual location.

Conversion

It is one of the fundamental indicators in affiliate marketing, and it helps to track the effectiveness of advertising. It counts the number of specific events in relation to the number of subsequent conversion actions.
Some common formulas are:
1) Number of website visitors / number of ad impressions * 100%
2) Number of purchases made on the website / number of website visitors * 100%

Content

The content of a webpage or website—text, images, audio, video, and other files.

Cloaking

This is a way to bypass moderation, in which bots, ad network moderators, and search engine bots see a white page that matches the network’s rules, while target visitors see a black page with an offer. At the same time, the white page and the black page are two representations of one page that show different content depending on who exactly opened the page. Most often, cloaking is used for prohibited advertising topics that will not be able to pass moderation because of inappropriate content (violation of the advertising platform’s policy).

Creative

A general word for any type of advertising content (photo, video, audio, button, etc.) aimed to motivate the user to make a conversion action.

Landing (landing page)

The page where the user is redirected after clicking on an ad. Typically, such websites are single long-scrolling pages that list all the benefits of the product being presented. The whole point of promoting goods/services on a landing page is to “force” the visitor to make a conversion action here and now. To achieve this, landing pages use special triggers—that is, marketing techniques in design and copywriting. Some of the most common triggers are a limited number of offers, limited-time offers, social approval from users of the product, expert opinions, or arrows for navigating from one block of the landing page to another.

Traffic forwarding

This is the process of directing traffic to the desired offer.

Lead

A person who has performed a conversion action that is valuable for a particular offer. A classic example of a lead is a potential buyer who left a purchase request and their contact information.

Lead generation

Finding, attracting, and collecting leads.

In traffic arbitrage, lead generation implies the process of delivering leads.

Facebook campaign budget optimization

Automatic allocation of an advertising campaign’s budget in favor of the most promising ad groups. Facebook automatically redirects a larger budget to those ad groups that perform better.

Offer

A quotation from an advertiser. In affiliate marketing, offers are a whole variety of conversion actions (application, registration, purchase, deposit)—everything a CPA network or an advertiser pays the arbitrator for.

Coverage

The number of target audience members who interact with the ad over a period of time.

PPC (pay per click)

An advertising model in which an advertiser places ads on websites and pays their owners for users clicking on a posted banner.

Advertiser

An offer provider willing to pay an affiliate for conversion actions.

Advertising campaign

This implies the placement of advertising materials on various resources.

ROI (return on investment)

A ratio between an investment and its return. It is calculated using the following formula:

net profit / investment * 100%.

If your ROI is more than 0%, it means your investment pays off.

Strategy

In affiliate marketing, this is an approach that effectively combines an offer, a creative, a landing page, and a traffic source.

A/B split-testing

A method of comparing and evaluating the effectiveness of advertising campaigns, creatives, offers, landing pages, and the like. Using the results obtained, you can increase conversion by choosing the most profitable options.

Targeting

Defining your target audience when setting up an advertising campaign. Proper targeting allows you to increase advertising effectiveness, reduce costs, and therefore get a higher profit.

Trust

A metric that evaluates the level of trust in your advertising activities from certain resources (Facebook, Google AdWords, Twitter, etc.) that allow advertising on their platforms.

Traffic

Internet users whose actions will potentially result in conversions.

Tracker (TDS)

A server-side script that passes all traffic through itself. This is an extremely useful arbitrage tool that allows you to collect detailed statistics, manage traffic distribution/redirection according to specified conditions, set up cloaking, and conduct A/B split-testing. There are many different trackers, but they have no significant differences in their functionality.

Fraud

Intentional deception of the advertiser by the arbitrator in order to make money by attracting low-quality traffic that does not bring benefits to the advertiser. Most trackers can track such actions.

Hold

Frozen funds pending the advertiser’s verification.

Shave

A situation where leads generated by a webmaster get rejected (and, consequently, do not get paid for), although they have actually been successfully accepted. Such cases are quite common in CPA networks.

Target audience (TA)

A group of people with common characteristics or targeting parameters as required by a specific advertising campaign. Common characteristics can include age, location, gender, marital status, and interests. Consequently, such group gets to see specific advertisements.

Proxy

A network connection disguise tool that allows you to simulate a connection from a desired location. Using a proxy allows the user to bypass some regional restrictions or bans related to certain web resources’ policies.

Spy tools

Arbitrator’s tools for spying on competitors and monitoring and analyzing advertisements on various platforms.

Reg

Abbreviated from “registration.” One of conversion actions by a user where they sign up on a website, in a service, or in an application.

Dep

Abbreviated from “deposit.” One of conversion actions performed by a user where they pay in on the advertiser’s platform. This is a term most common in the gambling niche, where a user makes a deposit to play at a casino.

Install

A conversion action where a user installs an app on their device.

Geo

Abbreviated from “geography.” Geo describes the location of an offer, payment order, proxy, or account.

CPA network

It is an intermediary platform between advertisers who provide offers and arbitrators who supply traffic. The CPA network makes money from commissions for transactions between them.

Advertising network

It is a network that aggregates a lot of traffic. This is where an arbitrator buys traffic to monetize it.

SEO

From the English. "search engine optimization" - search engine optimization. A set of activities aimed at developing and promoting the site to the top lines of search results to attract the maximum amount of traffic.

Payment method

Payment method used by an affiliate / webmaster when paying bills for advertising (billing). For example, a debit / credit plastic or virtual card.

Reward

Receiving a reward for an affiliate / webmaster from the CPA network or from a direct advertiser for targeted actions from the traffic provided by him.

Domain (domain name)

Internet resource address. A unique alphanumeric identifier, the main body of the link. For example, https://www.facebook.com/ has a domain "facebook.сom".

Web host

Provider of server space and capacities where you can host technical implementations: sites, databases, scripts, etc.

Domain parking

Creating a link between the domain and the hosting where the site will be stored. You can park your domain at the registrar, as well as at third-party sites: this service is offered by many hosting providers and other Internet services.

Affiliate link

A tool (web link) in affiliate marketing, with which you can track users attracted to a resource.